B2B marketing

What is a Value Proposition?

A value proposition clarifies what other companies cannot offer and what the company can offer in response to what customers want (needs). If the company offers more than one product or service, it is necessary to create a value proposition for each product or service.

2022.10.20

Miyuki Saito

B2B marketingMarketing Terms

What is BANTC in lead generation?

In lead generation, we emphasize the importance of listening to "BANTC" information. This is because BANTC information is indispensable in determining the prospects that will lead to the closing of a deal. But is the information acquired through telemarketing sufficient only for "B: Budget," "A: Authorization," "N: Needs," "T: Timing," and "C: Competition"?

2022.10.11

Miyuki Saito

B2B marketing

Marketing Strategy Challenges in Japan for Foreign companies

The following is a description of how to solve the challenges that foreign companies face when establishing a presence in Japan.

2022.09.13

Miyuki Saito

B2B marketingMarketing Strategies

What is Critical Mass?

Critical mass refers to the juncture at which the diffusion rate of a product or service jumps all at once. Usually, when a product or service is introduced to the market, it is accepted by a segment of the consumer population called innovators and gradually spreads to the conservative consumer population via a segment called early adopters.

2022.08.22

Miyuki Saito

B2B marketingMarketing Terms

How to Cold Call B2B Leads

Do you think cold calling is shunned? Certainly, the receptionist may think so. But you can't talk to the person in charge unless you ask the receptionist to intervene. To talk to the person in charge, you need to be a little creative.

2022.08.15

Miyuki Saito

B2B marketingMarketing Strategies

Is nurturing a means or an end?

In my daily contact with marketing personnel from various companies, I have recently noticed that many of them are unable to answer questions such as the above when they are asked. Perhaps it is because it is a very basic question that they have trouble answering it. I would like to rethink the purpose of nurturing.

2022.08.09

Miyuki Saito

B2B marketingMarketing Strategies

What is Inside Sales? About the two typical roles, SDR and BDR

Inside sales is a term used to describe sales activities conducted in a non-personal manner using calls and e-mails. Among call-based sales techniques, inside sales is unique in that it is a sales activity that focuses on relationship building compared to other call-based sales techniques.

2022.08.01

Miyuki Saito

B2B marketingMarketing Terms

3 ways to speak to build a relationship of trust practiced by telephone professionals

Call representatives are not the only ones who are concerned about the way they speak, which builds rapport with others. So, what do call representatives practice?

2022.07.21

Miyuki Saito

B2B marketingTIPS for Inside Sales

What is Lead Nurturing? Benefits and 3 specific methods

Lead nurturing refers to "nurturing prospective customers (leads) into customers.

2022.07.15

Miyuki Saito

B2B marketingMarketing Terms

Inside Sales TIPS: Who is really suited for inside sales?

In this issue, we will tell you what kind of person is "really suited for inside sales" and the unknown charms of inside sales.

2022.07.06

Miyuki Saito

B2B marketingTIPS for Inside Sales