B2B marketing

What is BANTC in lead generation?

In lead generation, we emphasize the importance of listening to "BANTC" information. This is because BANTC information is indispensable in determining the prospects that will lead to the closing of a deal. But is the information acquired through telemarketing sufficient only for "B: Budget," "A: Authorization," "N: Needs," "T: Timing," and "C: Competition"?
未分類

No Presence in Japan? No Problem – How Overseas Brands Can Exhibit at Japanese Trade Shows

For businesses without a local office or team in Japan, participating in trade shows may seem out of reach. However, there’s a growing solution that’s helping overseas brands gain visibility in Japan without needing a physical presence or local representation at exhibitions.
未分類

How My Experience in Europe and Japan Can Help Your Business Succeed

Having lived, studied and worked in both Europe and Japan, I have gained invaluable insights into the cultural and business landscapes of two very different worlds. Now, as someone with hands-on experience helping overseas companies enter the Japanese market, I would like to share how my own perspective can help your business to enter Japan`s market successfully.
未分類

What is Intent Data and How Can You Achieve Success in Japan with Intent-Based Marketing?

Data is essential for successful B2B sales and marketing for entering the Japanese business market and taking careful planning, especially in understanding what customers want and how they behave. To make the most of the valuable customer insights available, very few marketers and salespeople know how to use the data effectively.
未分類

2025 Japan Visitor Boom: Unlock Business Opportunities

In 2025, Japan's tourism industry saw a strong recovery, breaking previous records for both the number of international visitors and their spending. This growth is mainly due to factors like the weaker yen, successful tourism campaigns, and a global increase in travel after the pandemic.
B2B marketing

Understanding Japanese Business Tradition and How It Impacts Your Marketing Campaigns

Learn how to navigate Japan's unique business customs and cultural nuances for effective marketing. Explore strategies that appeal to group harmony, respect for hierarchy, quality craftsmanship, and technological innovation to succeed in the Japanese market.
B2B marketing

Why Japan is a Hotspot for Overseas Businesses and How to Capture Market Share

Discover why Japan is the ideal destination for overseas businesses. Learn strategies to enter the market, build relationships, and grow your brand in Japan's high-tech, innovative economy.
B2B marketing

Why Your Business Needs a Local Marketing Agency to Succeed in Japan

Expand your business in Japan by partnering with local marketing agencies. Discover how understanding cultural nuances and consumer behavior can help you create impactful campaigns, just like Airbnb did
Japan-Specific Marketing Strategies

From Global to Local: How to Adapt Your Marketing Strategy for Japan

Expanding into Japan’s market requires a culturally sensitive B2B marketing approach. Learn how understanding Japanese business culture, building trust, and localizing your strategy can ensure successful market entry. Partner with a specialized marketing company in Japan for optimal results.
B2B marketing

[New] ABM Practical Guide-How to Create a Target List for Japan Market

Discover the power of Account Based Marketing (ABM) with our comprehensive guide. Learn how to select valuable accounts, tailor strategies, and maximize B2B profits. From cleansing data to mapping organizational charts, explore traditional methods and the latest trends in target list creation.
B2B marketing

Avoid Key Missteps in Your Japan Expansion Strategy

Expand your business successfully into Japan with I&D. Navigate cultural norms, market research, and local competition to ensure a smooth market entry. Learn crucial tips to avoid common pitfalls and build a strong local presence with our comprehensive support services in office setup, recruitment, and tailored marketing strategies.
Translate »