Best type of voice and speaking style for inside sales  

Best type of voice and speaking style for inside sales B2B marketing

Skills needed for inside sales

What is the best type of voice for inside sales?

The best type of voice for inside sales is the “chest voice. The chest voice is a firm, steady, chest-felt voice.

Benefits of Chest Voice

The first reason why the chest voice is suitable for inside sales is that it gives a calm impression to the other party. 

It is often said that “appearance is 90%” and that information from the eyes is so important to human perception. On the telephone, this large source of information is closed off, so the information in the voice (other than visual information) is perceived as very prominent. When you are talking to someone whose face you cannot see, the impression of their voice is very important. 

The second advantage is that it is a natural and slow conversation. 

A low, calm voice gives the other person a sense of trust, and naturally the pace of the conversation will be slower. It goes without saying that information is conveyed more  

The use of chest voice can help build relationships that are conducive to business negotiations. 

How to Speak in a Chest Voice

To speak with a chest voice, pull in the chin and vocalize so that the voice resonates in the chest area. It is also important to be aware of abdominal breathing. 

To speak with a chest voice, always ask yourself, “How would I feel if I were the listener?” 

It is a good idea to listen back to your own call recordings and check them. 

What is the best speaking style for inside sales?

In inside sales, especially in outbound calls, the caller may hang up even in the middle of the conversation if he/she decides that he/she has had enough or wants to stop listening. 

In order to keep the caller from hanging up until the end of the call, it is important to keep the following five points in mind. 

1. Do you speak smoothly? 
2. Is your speed just right? 
3. Do you have sufficient pauses? 
4. Do you use intonation?  
5. Is your language appropriate? 

Although all of these are basic, they may be neglected due to pride caused by familiarity or impatience when the other party feels that you are about to cut the conversation short. It is important to return to the basics from time to time and be aware of them.

IAD offers a telemarketing service that will listen carefully to BANTC information + five necessary items of information. Please feel free to contact us for more information.

The writer of this article.
Miyuki Saito

Manager, Global Solutions Department

Over 15 years of experience as a marketing manager, product manager, promotion, etc. for various global B2B companies.

Has executed many projects to support foreign companies wishing to start sales activities in Japan to expand their business overseas.

Graduated from the University of California, Berkeley.

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