Miyuki Saito | Page 3 | IAD Marketing Blog

Training New Telemarketing/Lead Generation Representatives – Three Key Points to Keep them Motivated

I&D, a provider of outbound calls to large corporations and high-level executives, has accumulated the knowledge, skills, and expertise required for each industry for 25 years. As a result, clients have come to trust us to the extent that they say, "If I&D can't deliver results, no other company can.

2022.12.19

Miyuki Saito

B2B marketingTIPS for Inside Sales

Features of the Best B2B Lead Generation Agency, I&D’s Call Representatives

I&D, a provider of outbound calls to large corporations and high-level executives, has accumulated the knowledge, skills, and expertise required for each industry for 25 years. As a result, clients have come to trust us to the extent that they say, "If I&D can't deliver results, no other company can.

2022.12.15

Miyuki Saito

B2B marketing

Three key points for a successful account-based marketing strategy for call campaigns

When selecting target accounts in ABM and attempting to reach prospects by phone, three obstacles are faced: the reception desk, the department receptionist, and, if the target is an executive, the secretary.

2022.11.24

Miyuki Saito

B2B marketingMarketing Strategies

How to build a successful account-based marketing (ABM) target list

Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, ABM is a marketing technique to contact potential customers involved in product selection for a target account and set appointments with them.

2022.11.17

Miyuki Saito

B2B marketingMarketing Strategies

What is the Chasm Theory?

The idea is that a deep divide impedes the transition from the initial market to the mainstream market, as seen in the market penetration of new products and technologies in the technology industry.

2022.11.09

Miyuki Saito

B2B marketingMarketing Terms

Best type of voice and speaking style for inside sales

The best type of voice for inside sales is the "chest voice. The chest voice is a firm, steady, chest-felt voice.

2022.10.31

Miyuki Saito

B2B marketingTIPS for Inside Sales

How to set up target personas?

What is Persona? Typical customers who purchase the company's services, as defined in marketing. A similar marketing term is "target," but personas are unique in that they are not a series of attributes, but are more detailed than targets, and assume of a single individual.

2022.10.25

Miyuki Saito

B2B marketingMarketing Strategies

What is a Value Proposition?

A value proposition clarifies what other companies cannot offer and what the company can offer in response to what customers want (needs). If the company offers more than one product or service, it is necessary to create a value proposition for each product or service.

2022.10.20

Miyuki Saito

B2B marketingMarketing Terms

What is BANTC in lead generation?

In lead generation, we emphasize the importance of listening to "BANTC" information. This is because BANTC information is indispensable in determining the prospects that will lead to the closing of a deal. But is the information acquired through telemarketing sufficient only for "B: Budget," "A: Authorization," "N: Needs," "T: Timing," and "C: Competition"?

2022.10.11

Miyuki Saito

B2B marketing

Notice of Exhibit at “Japan IT Week Autumn”

I&D Corporation will exhibit at the 13th Japan IT Week Autumn Web & Digital Marketing EXPO [Autumn] to be held at Makuhari Messe from October 26 (Wed.) to October 28 (Fri.), 2022. We look forward to seeing you there.

2022.10.03

Miyuki Saito

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