B2B marketing

What is the Chasm Theory?

The idea is that a deep divide impedes the transition from the initial market to the mainstream market, as seen in the market penetration of new products and technologies in the technology industry.

2022.11.09

Miyuki Saito

B2B marketingMarketing Terms

Best type of voice and speaking style for inside sales

The best type of voice for inside sales is the "chest voice. The chest voice is a firm, steady, chest-felt voice.

2022.10.31

Miyuki Saito

B2B marketingTIPS for Inside Sales

How to set up target personas?

What is Persona? Typical customers who purchase the company's services, as defined in marketing.A similar marketing term is "target," but personas are unique in that they are not a series of attributes, but are more detailed than targets, and assume of a single individual.

2022.10.25

Miyuki Saito

B2B marketingMarketing Strategies

What is a Value Proposition?

A value proposition clarifies what other companies cannot offer and what the company can offer in response to what customers want (needs).If the company offers more than one product or service, it is necessary to create a value proposition for each product or service.

2022.10.20

Miyuki Saito

B2B marketingMarketing Terms

What is BANTC in lead generation?

In lead generation, we emphasize the importance of listening to "BANTC" information. This is because BANTC information is indispensable in determining the prospects that will lead to the closing of a deal. But is the information acquired through telemarketing sufficient only for "B: Budget," "A: Authorization," "N: Needs," "T: Timing," and "C: Competition"?

2022.10.11

Miyuki Saito

B2B marketing

Marketing Strategy Challenges in Japan for Foreign companies

The following is a description of how to solve the challenges that foreign companies face when establishing a presence in Japan.

2022.09.13

Miyuki Saito

B2B marketingMarketing Strategies

What is Critical Mass?

Critical mass refers to the juncture at which the diffusion rate of a product or service jumps all at once.Usually, when a product or service is introduced to the market, it is accepted by a segment of the consumer population called innovators and gradually spreads to the conservative consumer population via a segment called early adopters.

2022.08.22

Miyuki Saito

B2B marketingMarketing Terms

How to Cold Call B2B Leads

Do you think cold calling is shunned?Certainly, the receptionist may think so.But you can't talk to the person in charge unless you ask the receptionist to intervene.To talk to the person in charge, you need to be a little creative.

2022.08.15

Miyuki Saito

B2B marketingMarketing Strategies

Is nurturing a means or an end?

In my daily contact with marketing personnel from various companies, I have recently noticed that many of them are unable to answer questions such as the above when they are asked.Perhaps it is because it is a very basic question that they have trouble answering it.I would like to rethink the purpose of nurturing.

2022.08.09

Miyuki Saito

B2B marketingMarketing Strategies

What is Inside Sales? About the two typical roles, SDR and BDR

Inside sales is a term used to describe sales activities conducted in a non-personal manner using calls and e-mails. Among call-based sales techniques, inside sales is unique in that it is a sales activity that focuses on relationship building compared to other call-based sales techniques.

2022.08.01

Miyuki Saito

B2B marketingMarketing Terms