Marketing Strategies

Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, ABM is a marketing technique to contact potential customers involved in product selection for a target account and set appointments with them.

What is Persona?  Typical customers who purchase the company's services, as defined in marketing. A similar marketing term is "target," but personas are unique in that they are not a series of attributes, but are more detailed than targets, and assume of a single individual.

The following is a description of how to solve the challenges that foreign companies face when establishing a presence in Japan.

Do you think cold calling is shunned? Certainly, the receptionist may think so. But you can't talk to the person in charge unless you ask the receptionist to intervene. To talk to the person in charge, you need to be a little creative.

In my daily contact with marketing personnel from various companies, I have recently noticed that many of them are unable to answer questions such as the above when they are asked. Perhaps it is because it is a very basic question that they have trouble answering it. I would like to rethink the purpose of nurturing.