Bridging Japan and India through IJMAP

B2B marketing

I&D Inc. is a Japan-based B2B marketing support company with over 26 years of experience helping global companies enter the Japanese market and supporting Japanese firms in overseas business development. With strengths in lead generation, market research, appointment setting, and partner discovery, particularly in manufacturing and IT, I&D provides the execution capability behind IJMAP (India–Japan Market Access Platform).

Through IJMAP, I&D combines practical marketing execution with market access intelligence to deliver commercially actionable opportunities, not just introductions. While IJMAP defines a strategic framework for Japan–India collaboration, its real value lies in on-the-ground business development execution.

Connecting Two Complementary Markets

Japan and India form one of Asia’s most promising cross-border business corridors. Japan contributes advanced technology, manufacturing excellence, and quality control, while India offers scale, cost competitiveness, a strong talent base, and rapid economic growth.

IJMAP was developed to bridge these strengths by supporting:

  • Japanese companies expanding into India, and
  • Indian companies seeking structured access to the Japanese market,
    with a clear focus on manufacturing and IT.

Why India?

India has evolved into a strategic growth market:

  • Population of ~1.43 billion, with over 65% under age 35
  • GDP growth of ~6–7% annually
  • Strong policy push through “Make in India”
  • IT-BPM industry valued at over USD 250 billion

Source: World Bank, IMF, MakeinIndia, nasscom

For Japanese companies facing a mature domestic market, India offers long-term growth, diversification, and access to new customers and talent.

IJMAP Market Focus (India)

IJMAP applies a targeted segmentation approach rather than a one-size-fits-all model.

Manufacturing:
The target segments are automotive and auto components, electronics and precision parts, industrial machinery, and chemicals & advanced materials. Demand is strong for Japanese-quality suppliers, particularly among Tier 1 and Tier 2 manufacturers, driven by localization requirements and long-term partnership needs.

IT & Digital Services:
The target segments are enterprise IT services, software development and SaaS, AI and data analytics, cloud solutions, cybersecurity, and digital transformation. Indian firms offer scalability and cost efficiency, while meeting growing demand for Japan-specific IT solutions such as ERP localization and DX support.

IJMAP’s Role

IJMAP identifies and connects qualified buyers, suppliers, and partners in Japan and India, aligned with technical, quality, and compliance requirements. Support includes market validation, partner screening, regulatory guidance, and the arrangement of online meetings with key decision-makers, backed by I&D’s execution team.

Looking Ahead

As Japan accelerates overseas expansion and India continues its rapid growth, IJMAP is committed to enabling trusted, efficient, and results-oriented partnerships between the two countries—especially in manufacturing and IT.

Bridging Japan and India through IJMAP is not just about market entry; it is about building sustainable cross-border partnerships for the future.

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The writer of this article.
Israrullah HABIBI

Consultant /Advanced Technology Marketing Division Overseas Team

Worked as a project coordinator, consultant and on several other engineering positions with various national and international organizations.
Conducted several development projects granted by EU, Government of Japan and ADB.

Graduated from:
•MBA, Shizenkan University, Japan
•MSc. Environmental & Civil Engineering, France & Italy
•B. Tech, NITW, India

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