Title Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Title Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Title Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Title Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
News & Information
- No Presence in Japan? No Problem – How Overseas Brands Can Exhibit at Japanese Trade Shows
Japan is the powerhouse in industries ranging from advanced manufacturing to consumer electronics, healthcare, and more. Naturally, many overseas companies are eager to break into the Japanese market—but entering Japan comes with its own unique set of challenges. For businesses without a local office or team in Japan, participating in trade shows may seem out of reach. However, there’s a growing solution that’s helping overseas brands gain visibility in Japan without needing a physical presence or local representation at exhibitions. 目次 Why Trade Shows Still Matter in JapanHow Local Representation WorksBenefits of Being Represented at Trade Shows in JapanA Smart First Step Into JapanConclusion Why Trade Shows Still Matter in […] - How My Experience in Europe and Japan Can Help Your Business Succeed
Having lived, studied and worked in both Europe and Japan, I have gained invaluable insights into the cultural and business landscapes of two very different worlds. Now, as someone with hands-on experience helping overseas companies enter the Japanese market, I would like to share how my own perspective can help your business to enter Japan`s market successfully. 目次 A Journey from Europe to JapanUnderstanding the Japanese Business CultureThe European-Japanese Bridge: Strategies for Market Success1. Adapt Your Approach, But Keep Your Identity2. Build Relationships, Don’t Just Close Deals3. Localize Your MessagingA Concise Guide to Entering Japan’s B2B MarketFinal Thoughts A Journey from Europe to Japan My career journey began in Europe, […] - What is Intent Data and How Can You Achieve Success in Japan with Intent-Based Marketing?
Data is essential for successful B2B sales and marketing for entering the Japanese business market and taking careful planning, especially in understanding what customers want and how they behave. To make the most of the valuable customer insights available, very few marketers and salespeople know how to use the data effectively. One powerful tool is intent data, which can provide invaluable insights into potential customers’ interests and intentions. 目次 What is Intent Data?The Importance of Intent Data in Japan1. Targeted Marketing2. Timing and Relevance3. Competitive AdvantageConclusion What is Intent Data? Intent data refers to the information collected about online user behavior that indicates a potential interest in a product or […] - 2025 Japan Visitor Boom: Unlock Business Opportunities
In 2025, Japan’s tourism industry saw a strong recovery, breaking previous records for both the number of international visitors and their spending. This growth is mainly due to factors like the weaker yen, successful tourism campaigns, and a global increase in travel after the pandemic. Let’s look at this in more detail: 目次 Japan Tourism: Visitor Numbers and Spending Trends1. Visitor Numbers2. Annual Growth3. Visitor Spending 4. Visitor DemographicsConclusionMake Your Mark in Japan’s Thriving Market with I&D Inc. Japan Tourism: Visitor Numbers and Spending Trends 1. Visitor Numbers Japan welcomed a record 3.49 million international visitors in December 2024. This was the highest monthly total ever recorded, illustrating a strong […] - Understanding Japanese Business Tradition and How It Impacts Your Marketing Campaigns
When expanding into new international markets, understanding the business customs of a particular country can be the key to success. Japan, with its blend of rich traditions and forward-thinking innovation, presents unique challenges and opportunities for businesses looking to market their products effectively. Japanese business traditions not only shape corporate behavior but also heavily influence consumer expectations, making it vital for marketers to grasp these cultural nuances in order to run successful campaigns. Considering the Value of “Wa” in Marketing Let`s start with the value of group harmony. Japan places a strong emphasis on group harmony over individualism. While the individual is important, decisions are often influenced by the group’s […]