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News & Information
- From Global to Local: How to Adapt Your Marketing Strategy for Japan
Expanding into the Japanese market presents both exciting opportunities and unique challenges for global businesses. Japan’s distinct culture, consumer behavior, and market dynamics require an adapted marketing approach, especially for companies entering with a B2B focus. As you consider strategies for market entry, it is crucial to partner with a specialized marketing company in Japan that understands local fine points. In this blog, we will explore how to adapt your marketing strategy for Japan and why a specialized B2B marketing company is a vital resource for successful market entry. 目次 Importance of Cultural Values and Consumer Behavior in JapanThe Role of Localization in Effective Marketing StrategiesBuilding Trust and Reputation: Key […] - [New] ABM Practical Guide-How to Create a Target List for Japan Market
![[New] ABM Practical Guide-How to Create a Target List for Japan Market](https://english.emktg.jp/wp-content/uploads/2024/11/ABM-top-150x150.jpg)
ABM (Account Based Marketing) is a B2B marketing strategy where customer data is analyzed to identify customers valuable to the company, develop tailored strategies for each, and implement them to maximize profits. At Eye and Dee, we assist in telemarketing by identifying key individuals involved in product selection for specified accounts and securing appointments with them. This time, we will provide a comprehensive overview of creating target lists within ABM, from traditional methods to the latest trends. 目次 Two Elements Necessary for Creating a Target ListCompany InformationKey Person`s InformationSelecting Accounts for ABMSelection Based on Account Size and IndustrySelecting Based on Their NeedsConclusion Two Elements Necessary for Creating a Target List […] - Avoid Key Missteps in Your Japan Expansion Strategy
Expanding your business into Japan can be an exciting and profitable opportunity. Japan is one of the world’s largest economies and leading in technology, offering great growth potential for overseas companies. However, Japan has its own unique business culture and consumer habits, which means there are challenges entering the market. To help you manage these challenges, I&D is dedicated to helping overseas companies set up a local presence in Japan. We offer full support in areas like finding office spaces, recruitment, providing tax consultancy, and handling legal matters. We also provide a variety of marketing services to help you enter the Japanese market smoothly. Avoiding common missteps can help you succeed. […] - Significance of Establishing a Local Team in Japan for Market Entry
Japan is the fourth-largest economy in the world by nominal GDP behind the United States, China, and Germany with a GDP of approximately $4.1 trillion (2024). This presents significant opportunities for foreign companies, (Wikipedia). Nonetheless, entering the Japanese market presents its own set of challenges. 目次 Importance of a Local Team and WorkforceOvercoming Language BarriersUnderstanding Consumer Behavior and Market TrendsNavigating Legal Framework and Industry RegulationsGathering Customer Feedback and Adapting OfferingsConclusion Importance of a Local Team and Workforce One of the key steps to achieving success is establishing a local team and workforce that understands local culture and possesses relevant skills. Companies with a local office can achieve faster market entry. JETRO […] - Is LinkedIn highly Effective for Digital Marketing in Japan?
目次 IntroductionDifferences Between LinkedIn Globally and in JapanAttempt to Bring U.S. Marketing Strategies to Japan: Ali’s Case StudyCharacteristics of Business Communication in JapanConclusion: Local Way is The Key to Sucess Introduction Like me, you may have observed that LinkedIn isn’t a very effective marketing tool in Japan. Do you know why? I’ve come across some interesting insights and would love to share them with you. While LinkedIn continues to grow globally, its adaptation and effectiveness in Japan are still limited by some of the cultural and structural factors. Differences Between LinkedIn Globally and in Japan I visited a friend who told me a story about his colleague, Ali, who is […]