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News & Information
- From Event to Engagement: Using Telemarketing to Nurture Japan Trade Show Leads
For overseas companies entering the Japanese market, attending a trade show is just the beginning — the real work begins afterward. Without a solid follow-up strategy, many of the promising leads captured during the event can fade into nothing. In this post, we explore how leveraging telemarketing after a trade show can turn those leads into genuine engagement. 目次 Issues — Why Many Trade Show Leads FadeSolution — Turning Trade Show Leads into EngagementConclusion — Make Your Trade-Show Investment Pay OffSource Issues — Why Many Trade Show Leads Fade Even well-attended trade show booths often leave companies with only a list of business cards. That’s useful, but not enough: many […] - Why Telemarketing Still Works in Japan: A Guide for Overseas B2B Companies
When overseas B2B companies consider entering the Japanese market, they often face real obstacles: Japanese business culture tends to value trust, relationships, and direct contact, which means cold email campaigns or purely digital outreach often underperform. According to a recent survey of B2B companies that engage in outbound sales, 89% of those firms reported that their business grew thanks to outbound efforts — suggesting that well‑executed outreach still matters. (1) Indeed, for firms familiar with direct outreach, “inside‑sales” or outbound calling remains effective when integrated into a broader medium‑to‑long term nurturing strategy. (2) That’s where targeted telemarketing becomes a solution for overseas companies entering Japan: by using culturally aware, Japanese‑native […] - Smart Manufacturing in Japan: How Global Tech Firms Build Strong Partnerships
Bridging Innovation with Japan’s Established Manufacturing Ecosystem Japan’s manufacturing sector is world-renowned for precision, quality, and reliability—but it also operates within long-standing supply networks and deep-rooted business traditions. For overseas technology firms entering Japan, this presents both an opportunity and a challenge.While many Japanese manufacturers are now embracing digital transformation (DX) and smart factory initiatives, they often remain cautious about adopting new foreign technologies without strong local credibility or alignment with their production culture. Partnership Models that Build Trust and Value To succeed in Japan’s manufacturing landscape, overseas firms need to move beyond a vendor mindset and focus on co-creation partnerships.Effective collaboration often starts small—through pilot projects, joint demonstrations, or […] - CEATEC Gateway: The importance of Creating Global Connections in Japan’s Future Tech
As someone who has regularly attended Japan’s major IT exhibitions, including Japan IT Week and CEATEC, I have seen firsthand how Japan’s technology scene continues to evolve — not only in innovation, but also in how it welcomes global collaboration. For overseas companies looking to enter Japan, events like CEATEC in advanced technology serve as a true gateway— a place where ideas meet partnerships and where market entry becomes tangible. Japan’s Complex Market Landscape Japan remains one of the world’s most advanced technology markets, yet it is also one of the most intricate to enter. Business relationships in Japan are built on trust, credibility, and long-term engagement, which can be […] - How to Grow Your B2B Business the Right Way in Japan
For overseas B2B companies looking to expand into Japan’s highly competitive market, success requires more than simply offering a great product or service. It means entering a business culture where trust, quality, and long-term relationships are non-negotiable. The Hidden Challenges of Expanding into Japan Over the past four years living and working in Japan, I’ve been regularly attending exhibitions such as IT week, Manufacturing or Factory Innovation Week, where I’ve had chance to discuss directly with overseas companies trying to enter the Japanese market. Many of these businesses are successful in their own regions, but they often face common and avoidable hurdles in Japan. One recurring issue is the overreliance […]