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News & Information
- Japan Global Business Guide for Overseas Firms Entering the Japan Market
Japan remains one of the world’s most advanced and resilient economies, offering overseas companies substantial opportunities across technology, consumer goods, services, and industrial sectors. However, entering the Japanese market requires deep understanding of local business customs, regulations, and consumer behavior. This guide walks you through key insights, statistics, entry strategies, and a real case example to help you plan a successful launch in Japan. 目次 A Strategic FDI Push from the GovernmentKey Considerations Before Entering JapanCase Study: Foreign-Japan Business CollaborationSource A Strategic FDI Push from the Government According to the article published by Takaya Yamaguchi, 20251 Japan has recently raised its foreign direct investment (FDI) target to ¥150 trillion (approx. […] - Bridging Japan and India through IJMAP
I&D Inc. is a Japan-based B2B marketing support company with over 26 years of experience helping global companies enter the Japanese market and supporting Japanese firms in overseas business development. With strengths in lead generation, market research, appointment setting, and partner discovery, particularly in manufacturing and IT, I&D provides the execution capability behind IJMAP (India–Japan Market Access Platform). Through IJMAP, I&D combines practical marketing execution with market access intelligence to deliver commercially actionable opportunities, not just introductions. While IJMAP defines a strategic framework for Japan–India collaboration, its real value lies in on-the-ground business development execution. 目次 Connecting Two Complementary MarketsWhy India?IJMAP Market Focus (India)IJMAP’s RoleLooking Ahead Connecting Two Complementary Markets […] - From Event to Engagement: Using Telemarketing to Nurture Japan Trade Show Leads
For overseas companies entering the Japanese market, attending a trade show is just the beginning — the real work begins afterward. Without a solid follow-up strategy, many of the promising leads captured during the event can fade into nothing. In this post, we explore how leveraging telemarketing after a trade show can turn those leads into genuine engagement. 目次 Issues — Why Many Trade Show Leads FadeSolution — Turning Trade Show Leads into EngagementConclusion — Make Your Trade-Show Investment Pay OffSource Issues — Why Many Trade Show Leads Fade Even well-attended trade show booths often leave companies with only a list of business cards. That’s useful, but not enough: many […] - Why Telemarketing Still Works in Japan: A Guide for Overseas B2B Companies
When overseas B2B companies consider entering the Japanese market, they often face real obstacles: Japanese business culture tends to value trust, relationships, and direct contact, which means cold email campaigns or purely digital outreach often underperform. According to a recent survey of B2B companies that engage in outbound sales, 89% of those firms reported that their business grew thanks to outbound efforts — suggesting that well‑executed outreach still matters. (1) Indeed, for firms familiar with direct outreach, “inside‑sales” or outbound calling remains effective when integrated into a broader medium‑to‑long term nurturing strategy. (2) That’s where targeted telemarketing becomes a solution for overseas companies entering Japan: by using culturally aware, Japanese‑native […] - Smart Manufacturing in Japan: How Global Tech Firms Build Strong Partnerships
Bridging Innovation with Japan’s Established Manufacturing Ecosystem Japan’s manufacturing sector is world-renowned for precision, quality, and reliability—but it also operates within long-standing supply networks and deep-rooted business traditions. For overseas technology firms entering Japan, this presents both an opportunity and a challenge.While many Japanese manufacturers are now embracing digital transformation (DX) and smart factory initiatives, they often remain cautious about adopting new foreign technologies without strong local credibility or alignment with their production culture. Partnership Models that Build Trust and Value To succeed in Japan’s manufacturing landscape, overseas firms need to move beyond a vendor mindset and focus on co-creation partnerships.Effective collaboration often starts small—through pilot projects, joint demonstrations, or […]