As someone who has regularly attended Japan’s major IT exhibitions, including Japan IT Week and CEATEC, I have seen firsthand how Japan’s technology scene continues to evolve — not only in innovation, but also in how it welcomes global collaboration. For overseas companies looking to enter Japan, events like CEATEC in advanced technology serve as a true gateway— a place where ideas meet partnerships and where market entry becomes tangible.
Japan’s Complex Market Landscape
Japan remains one of the world’s most advanced technology markets, yet it is also one of the most intricate to enter. Business relationships in Japan are built on trust, credibility, and long-term engagement, which can be difficult for new foreign entrants to establish quickly.
According to the JETRO 2023 survey of foreign‑affiliated companies in Japan, more than one third of respondents said they are either conducting or considering collaboration with Japanese companies, particularly high in sectors such as IT where the figure exceeds 50%. Many firms attend exhibitions like CEATEC with great enthusiasm, but leave without meaningful connections — often due to cultural gaps, lack of local networks, or limited understanding of Japan’s decision-making dynamics.
From Exhibition Contacts to Real Business
While CEATEC gathers more than 500 exhibitors and 100,000 visitors annually, the true test comes after the exhibition. Many companies collect hundreds of business cards but struggle to convert those leads into actual partnerships. The post-event follow-up, localization of proposals, and ongoing communication in Japanese business culture are where most efforts stall.
To address these challenges, I&D helps overseas B2B companies navigating the Japanese exhibition landscape with clarity and confidence.
Whether you’re a first-time exhibitor or a seasoned player looking to optimize results, I&D Inc. can provide:
Pre-event strategy and planning
- Custom booth design and local compliance
- On-site interpretation and support
- Post-event follow-up (follow up call, localization, communication in Japanese etc.)
With over 4,000 successful projects, I&D offer expert, localized solutions tailored to your industry and growth goals.
You could contact I&D Inc, today to plan your next exhibition in Japan—and take the first step toward lasting success in one of the world’s most influential markets.
CEATEC is more than an exhibition; it’s a gateway to the future of Japan’s tech industry, where overseas innovators can connect, collaborate, and co-create. But success doesn’t end with a booth — it begins with the right local connections and long-term market strategy.
