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For businesses without a local office or team in Japan, participating in trade shows may seem out of reach. However, there’s a growing solution that’s helping overseas brands gain visibility in Japan without needing a physical presence or local representation at exhibitions.

Having lived, studied and worked in both Europe and Japan, I have gained invaluable insights into the cultural and business landscapes of two very different worlds. Now, as someone with hands-on experience helping overseas companies enter the Japanese market, I would like to share how my own perspective can help your business to enter Japan`s market successfully.

Data is essential for successful B2B sales and marketing for entering the Japanese business market and taking careful planning, especially in understanding what customers want and how they behave. To make the most of the valuable customer insights available, very few marketers and salespeople know how to use the data effectively.

In 2025, Japan's tourism industry saw a strong recovery, breaking previous records for both the number of international visitors and their spending. This growth is mainly due to factors like the weaker yen, successful tourism campaigns, and a global increase in travel after the pandemic.