Marketing Strategies

B2B marketing

How to solve the challenges of acquiring B2B leads in Japan. 

Japan is one of the largest economies in the world, and its B2B market presents a huge opportunity for foreign businesses. However, the unique cultural and business practices in Japan can make lead acquisition a significant challenge for foreign B2B marketers. In this three-part blog, we will explore the key challenges faced by B2B marketers when it comes to lead acquisition in Japan and provide actionable tips for overcoming these challenges.
2023.05.12 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
B2B marketing

Tips on how to effectively use BANTC in Lead generation. 

Lead generation is an essential process for any B2B company that wants to grow and succeed. However, not all leads are created equal, and not all of them will result in a sale. That's where BANTC comes in.
2023.04.28 Miyuki Saito Miyuki Saito
B2B marketingMarketing StrategiesMarketing Terms
B2B marketing

Telemarketing Results in 2022. ~What is Highly Effective Lead Generation?

This article will provide a quantitative summary of our 2022 Telemarketing Results. This article is also useful for understanding industry trends. Please check it out.
2023.03.31 Miyuki Saito Miyuki Saito
B2B marketingMarketing StrategiesTelemarketing
B2B marketing

Effective Lead Nurturing Tactics

A lot of information is required for effective nurturing. Here is some specific information you will need.
2023.03.16 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
B2B marketing

Three key points for a successful account-based marketing strategy for call campaigns  

When selecting target accounts in ABM and attempting to reach prospects by phone, three obstacles are faced: the reception desk, the department receptionist, and, if the target is an executive, the secretary.
2022.11.24 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
B2B marketing

How to build a successful account-based marketing (ABM) target list 

Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, ABM is a marketing technique to contact potential customers involved in product selection for a target account and set appointments with them.
2022.11.17 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
B2B marketing

 How to set up target personas? 

What is Persona?  Typical customers who purchase the company's services, as defined in marketing. A similar marketing term is "target," but personas are unique in that they are not a series of attributes, but are more detailed than targets, and assume of a single individual.
2022.10.25 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
B2B marketing

Marketing Strategy Challenges in Japan for Foreign companies

The following is a description of how to solve the challenges that foreign companies face when establishing a presence in Japan.
2022.09.13 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
B2B marketing

How to Cold Call B2B Leads

Do you think cold calling is shunned? Certainly, the receptionist may think so. But you can't talk to the person in charge unless you ask the receptionist to intervene. To talk to the person in charge, you need to be a little creative.
2022.08.15 Miyuki Saito Miyuki Saito
B2B marketingMarketing Strategies
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