Japan-Specific Marketing Strategies

What industries are telemarketing more effective than digital marketing for B2B lead generation in Japan?

Telemarketing is effective for lead generation in industries like manufacturing, professional services, and IT/software solutions in Japan. Advantages include direct communication, customization, relationship building, and expertise demonstration.

2023.06.07

Miyuki Saito

B2B marketingJapan-Specific Marketing StrategiesMarketing StrategiesTelemarketing

The key characteristics and factors of foreign firms that have successfully marketed in Japan.

Success in Japan requires understanding its culture, localizing offerings, building trust, forming strategic partnerships, innovating, thinking long-term, and communicating effectively.

2023.06.01

Miyuki Saito

B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies

How to build an effective target list for B2B marketing lead generation.

Making a good list of who to market to can make your B2B work better, get better leads, and turn more of them into customers.

2023.05.24

Miyuki Saito

B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies

How to segment your target audience for effective lead generation in the Japanese market.

This post highlights the role of audience segmentation for successful business expansion in Japan, offering practical tips for targeted lead generation.

2023.05.18

Miyuki Saito

B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies

How to solve the challenges of acquiring B2B leads in Japan.

Japan is one of the largest economies in the world, and its B2B market presents a huge opportunity for foreign businesses. However, the unique cultural and business practices in Japan can make lead acquisition a significant challenge for foreign B2B marketers. In this three-part blog, we will explore the key challenges faced by B2B marketers when it comes to lead acquisition in Japan and provide actionable tips for overcoming these challenges.

2023.05.12

Miyuki Saito

B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies