B2B marketing

Japan remains one of the world’s most advanced and resilient economies, offering overseas companies substantial opportunities across technology, consumer goods, services, and industrial sectors. However, entering the Japanese market requires deep understanding of local business customs, regulations, and consumer behavior. This guide walks you through key insights, statistics, entry strategies, and a real case example to help you plan a successful launch in Japan.

I&D Inc. is a Japan-based B2B marketing support company with over 26 years of experience helping global companies enter the Japanese market and supporting Japanese firms in overseas business development. With strengths in lead generation, market research, appointment setting, and partner discovery, particularly in manufacturing and IT, I&D provides the execution capability behind IJMAP (India–Japan Market Access Platform).

Japan’s manufacturing sector is world-renowned for precision, quality, and reliability—but it also operates within long-standing supply networks and deep-rooted business traditions. For overseas technology firms entering Japan, this presents both an opportunity and a challenge.

As someone who has regularly attended Japan’s major IT exhibitions, including Japan IT Week and CEATEC, I have seen firsthand how Japan’s technology scene continues to evolve — not only in innovation, but also in how it welcomes global collaboration. For overseas companies looking to enter Japan, events like CEATEC in advanced technology serve as a true gateway— a place where ideas meet partnerships and where market entry becomes tangible.

For overseas B2B companies looking to expand into Japan’s highly competitive market, success requires more than simply offering a great product or service. It means entering a business culture where trust, quality, and long-term relationships are non-negotiable.

When it comes to doing business in Japan, few opportunities offer the same level of access, exposure, and insight as the country’s major trade exhibitions. Held throughout the year across Tokyo, Osaka, Nagoya, and other key cities, these events aren’t just industry showcases—they are strategic gateways into one of the world’s most sophisticated and innovation-driven markets.

Entering to Japan business market is more than a physical relocation — it’s a complete shift in how you think, communicate, and engage with the world around you. Whether you're here to build a career, or expand your business, one thing becomes clear very quickly:Success in Japan doesn’t come from just knowing — it comes from adapting.

Imagine entering a market where AI makes real-time decisions, robots and sensors optimize factories, and digital systems enhance every part of the value chain. This is the world Japan is creating through Society 5.0—a bold national vision to reshape society through advanced technology. As this transformation accelerates, Japan's B2B tech market is rapidly evolving, opening doors for overseas companies to contribute, collaborate, and grow.The key to success in Japan’s B2B tech market is not just entering the market, but also fostering strong collaborations with local companies.