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News & Information
- Social Media Usage in Japan 2025 – The Top Platforms Redefining Digital Engagement
Now that we are already in 2025, Japan’s social media landscape is rapidly evolving, merging established platforms with emerging, dynamic networks. With a total population of approximately 123 million, each platform caters to unique demographics and serves distinct needs within the digital ecosystem. In this blog, we will explore the leading social media platforms that are defining Japan’s digital landscape this year. 目次 LINEYouTubeInstagramTikTokX (Formerly Twitter)FacebookLinkedInConclusionKey notes LINE LINE dominates Japan’s digital landscape, engaging over 78.7% of the total population, with more than 97 million monthly active users, female users being 53.3% and male users are around 46.7%. This widespread usage makes it a key platform for both personal communication […] - From Curiosity to Collaboration: How One India-based Firm Found Its Gateway to Japan Through I&D B2B Marketing Inc.
Entering Japan’s precise and complex market presents both exciting opportunities and unique challenges. Recently, an Indian digital transformation company took that bold step, approaching I&D Inc., a B2B marketing consulting company, for lead generation support in the Japanese market. What followed wasn’t just a business transaction—it marked the beginning of a strategic cross-border partnership between two companies seeking mutual growth in Japan. 目次 A Trusted Gateway into JapanOpening Doors Through a Powerful NetworkA Client’s Words of AppreciationWhy Overseas Companies Choose I&D Inc.Your Growth Partner in JapanThinking about expanding your business in Japan? Would you like to discuss? A Trusted Gateway into Japan When I&D Inc. received the request, the company […] - A Global Spotlight on Innovation at the 2025 IT Week in Tokyo
目次 A Leading Tech Showcase in AsiaDiverse International Presence and Industry ParticipationOpportunities for Global Collaboration and Market Expansion A Leading Tech Showcase in Asia The 2025 Japan IT Week Spring, held from April 23 to 25 at Tokyo Big Sight, with a consistent rise in both attendee and exhibitor participation in recent years, the event has solidified its reputation as a central hub for cutting-edge technology and international collaboration in Asia. In fact, when compared to other tech events across the region, Tokyo IT Week continues to experience steady growth—further reinforcing its role as a premier platform for innovation and global business exchange. With the event spanning three packed days, […] - Entering Asia: Japan’s B2B Landscape Vs. APAC Region
Expanding into Asia presents a wealth of opportunities, but understanding the nuances of each market is crucial. Japan, as a key player in the Asia-Pacific (APAC) region, offers a unique B2B landscape that differs significantly from its neighbors. This blog explores the distinctive characteristics of Japan’s B2B market and how it contrasts with the broader APAC region. 目次 Japan: A Unique B2B EcosystemAPAC: A Diverse and Dynamic B2B Landscape Additional key differences Key Takeaway Japan: A Unique B2B Ecosystem APAC: A Diverse and Dynamic B2B Landscape In Southeast Asia, businesses tend to be more transactional and faster-paced, especially in countries like Singapore and Indonesia, where digital platforms play a significant […] - Marketing Under Japan’s Data Protection Regulations
In today’s data-driven world, Japan stands out as a country with robust data privacy regulations that directly impact how marketers operate. If you’re marketing in or to Japanese consumers, understanding and complying with the Act on the Protection of Personal Information (APPI) is essential—not just to avoid penalties, but to build trust with your audience. 目次 What Is the APPI and Its Regulation?Key Implications for MarketersOpportunitiesConclusion What Is the APPI and Its Regulation? The APPI is Japan’s primary data privacy law, originally enacted in 2003 and significantly revised in 2017, 2020, and 2022 to bring it closer to global standards such as the EU’s GDPR. According to the Personal Information […]