Marketing Method

B2B marketing

What challenges do foreign companies face in B2B marketing in Japan and how can they solve them?

In Japan's B2B market, foreign companies can overcome challenges like cultural differences and local competition through strategies like cultural training and market analysis.
2023.06.13 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
B2B marketing

How to solve the challenges of acquiring B2B leads in Japan. 

Japan is one of the largest economies in the world, and its B2B market presents a huge opportunity for foreign businesses. However, the unique cultural and business practices in Japan can make lead acquisition a significant challenge for foreign B2B marketers. In this three-part blog, we will explore the key challenges faced by B2B marketers when it comes to lead acquisition in Japan and provide actionable tips for overcoming these challenges.
2023.05.12 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
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