Japan-Specific Marketing Strategies

B2B marketing

The key characteristics and factors of foreign firms that have successfully marketed in Japan. 

Success in Japan requires understanding its culture, localizing offerings, building trust, forming strategic partnerships, innovating, thinking long-term, and communicating effectively.
2023.06.01 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
B2B marketing

How to segment your target audience for effective lead generation in the Japanese market. 

This post highlights the role of audience segmentation for successful business expansion in Japan, offering practical tips for targeted lead generation.
2023.05.18 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
B2B marketing

How to solve the challenges of acquiring B2B leads in Japan. 

Japan is one of the largest economies in the world, and its B2B market presents a huge opportunity for foreign businesses. However, the unique cultural and business practices in Japan can make lead acquisition a significant challenge for foreign B2B marketers. In this three-part blog, we will explore the key challenges faced by B2B marketers when it comes to lead acquisition in Japan and provide actionable tips for overcoming these challenges.
2023.05.12 Miyuki Saito Miyuki Saito
B2B marketingJapan-Specific Marketing StrategiesMarketing Strategies
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