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B2B marketing

What should be the primary focus when launching a Telemarketing campaign in Japan?

In Japan, telemarketing is still one of the most effective tools in B2B marketing. But for many global companies, applying strategies that worked in their home countries doesn’t always bring success in Japan.In this article, we will go through how to approach telemarketing in Japan, why localization is important, and how global companies can succeed with the right strategy.
2025.08.13 Israrullah HABIBI Israrullah HABIBI
B2B marketing
B2B marketing

A Comparison of Japanese and Global Business Cultures

As global business grows more connected, understanding cultural differences is key to building strong partnerships. Japan, with its deep-rooted traditions and unique business etiquette, stands out from places like the U.S. and Europe.
2025.07.29 Israrullah HABIBI Israrullah HABIBI
B2B marketing
B2B marketing

Experiencing the Manufacturing World Tokyo 2025 Exhibition

Even in the summer heat, attending the Manufacturing World Tokyo 2025 exhibition was truly a refreshing and exciting experience. The event was full of energy, ideas, and global innovation. From smart technologies to advanced manufacturing solutions, the exhibition showed the best of what the industry has to offer.
2025.07.14 Israrullah HABIBI Israrullah HABIBI
B2B marketingNews
B2B marketing

Social Media Usage in Japan 2025 – The Top Platforms Redefining Digital Engagement

Now that we are already in 2025, Japan's social media landscape is rapidly evolving, merging established platforms with emerging, dynamic networks. With a total population of approximately 123 million, each platform caters to unique demographics and serves distinct needs within the digital ecosystem. In this blog, we will explore the leading social media platforms that are defining Japan's digital landscape this year.
2025.07.02 Israrullah HABIBI Israrullah HABIBI
B2B marketingNews
B2B marketing

From Curiosity to Collaboration: How One India-based Firm Found Its Gateway to Japan Through I&D B2B Marketing Inc.

Recently, an Indian digital transformation company took that bold step, approaching I&D Inc., a B2B marketing consulting company, for lead generation support in the Japanese market.What followed wasn’t just a business transaction—it marked the beginning of a strategic cross-border partnership between two companies seeking mutual growth in Japan.
2025.06.13 Israrullah HABIBI Israrullah HABIBI
B2B marketingNews
B2B marketing

A Global Spotlight on Innovation at the 2025 IT Week in Tokyo

The 2025 Japan IT Week Spring, held from April 23-25 at Tokyo Big Sight, showcases cutting-edge technology with a focus on AI, cybersecurity, business automation, and more. It’s a premier event for innovation, global networking, and digital transformation in Asia.
2025.06.06 Israrullah HABIBI Israrullah HABIBI
B2B marketingNews
B2B marketing

Entering Asia: Japan’s B2B Landscape Vs. APAC Region

Japan, as a key player in the Asia-Pacific (APAC) region, offers a unique B2B landscape that differs significantly from its neighbors. This blog explores the distinctive characteristics of Japan's B2B market and how it contrasts with the broader APAC region.
2025.05.22 Israrullah HABIBI Israrullah HABIBI
B2B marketing
B2B marketing

Marketing Under Japan’s Data Protection Regulations

Japan stands out as a country with robust data privacy regulations that directly impact how marketers operate. If you’re marketing in or to Japanese consumers, understanding and complying with the Act on the Protection of Personal Information (APPI) is essential
2025.05.22 Israrullah HABIBI Israrullah HABIBI
B2B marketing
B2B marketing

No Presence in Japan? No Problem – How Overseas Brands Can Exhibit at Japanese Trade Shows

For businesses without a local office or team in Japan, participating in trade shows may seem out of reach. However, there’s a growing solution that’s helping overseas brands gain visibility in Japan without needing a physical presence or local representation at exhibitions.
2025.04.14 Israrullah HABIBI Israrullah HABIBI
B2B marketing
B2B marketing

How My Experience in Europe and Japan Can Help Your Business Succeed

Having lived, studied and worked in both Europe and Japan, I have gained invaluable insights into the cultural and business landscapes of two very different worlds. Now, as someone with hands-on experience helping overseas companies enter the Japanese market, I would like to share how my own perspective can help your business to enter Japan`s market successfully.
2025.04.09 Israrullah HABIBI Israrullah HABIBI
B2B marketing
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