B2B marketing
Avoid Key Missteps in Your Japan Expansion Strategy
B2B marketing What is BANTC in lead generation?
In lead generation, we emphasize the importance of listening to "BANTC" information. This is because BANTC information is indispensable in determining the prospects that will lead to the closing of a deal. But is the information acquired through telemarketing sufficient only for "B: Budget," "A: Authorization," "N: Needs," "T: Timing," and "C: Competition"?
2022.10.11
B2B marketing
B2B marketing Adapting to Japan – A Journey of Learning and Belonging
Entering to Japan business market is more than a physical relocation — it’s a complete shift in how you think, communicate, and engage with the world around you. Whether you're here to build a career, or expand your business, one thing becomes clear very quickly:Success in Japan doesn’t come from just knowing — it comes from adapting.
2025.09.11
B2B marketing
B2B marketing Future Trends in Japan’s B2B Tech Market – 2025
Imagine entering a market where AI makes real-time decisions, robots and sensors optimize factories, and digital systems enhance every part of the value chain. This is the world Japan is creating through Society 5.0—a bold national vision to reshape society through advanced technology. As this transformation accelerates, Japan's B2B tech market is rapidly evolving, opening doors for overseas companies to contribute, collaborate, and grow.The key to success in Japan’s B2B tech market is not just entering the market, but also fostering strong collaborations with local companies.
2025.09.03
B2B marketing
B2B marketing What should be the primary focus when launching a Telemarketing campaign in Japan?
In Japan, telemarketing is still one of the most effective tools in B2B marketing. But for many global companies, applying strategies that worked in their home countries doesn’t always bring success in Japan.In this article, we will go through how to approach telemarketing in Japan, why localization is important, and how global companies can succeed with the right strategy.
2025.08.13
B2B marketing
B2B marketing A Comparison of Japanese and Global Business Cultures
As global business grows more connected, understanding cultural differences is key to building strong partnerships. Japan, with its deep-rooted traditions and unique business etiquette, stands out from places like the U.S. and Europe.
2025.07.29
B2B marketing
B2B marketing Experiencing the Manufacturing World Tokyo 2025 Exhibition
Even in the summer heat, attending the Manufacturing World Tokyo 2025 exhibition was truly a refreshing and exciting experience. The event was full of energy, ideas, and global innovation. From smart technologies to advanced manufacturing solutions, the exhibition showed the best of what the industry has to offer.
2025.07.14
B2B marketingNews
B2B marketing Social Media Usage in Japan 2025 – The Top Platforms Redefining Digital Engagement
Now that we are already in 2025, Japan's social media landscape is rapidly evolving, merging established platforms with emerging, dynamic networks. With a total population of approximately 123 million, each platform caters to unique demographics and serves distinct needs within the digital ecosystem. In this blog, we will explore the leading social media platforms that are defining Japan's digital landscape this year.
2025.07.02
B2B marketingNews
B2B marketing From Curiosity to Collaboration: How One India-based Firm Found Its Gateway to Japan Through I&D B2B Marketing Inc.
Recently, an Indian digital transformation company took that bold step, approaching I&D Inc., a B2B marketing consulting company, for lead generation support in the Japanese market.What followed wasn’t just a business transaction—it marked the beginning of a strategic cross-border partnership between two companies seeking mutual growth in Japan.
2025.06.13
B2B marketingNews
B2B marketing A Global Spotlight on Innovation at the 2025 IT Week in Tokyo
The 2025 Japan IT Week Spring, held from April 23-25 at Tokyo Big Sight, showcases cutting-edge technology with a focus on AI, cybersecurity, business automation, and more. It’s a premier event for innovation, global networking, and digital transformation in Asia.
2025.06.06
B2B marketingNews
B2B marketing Entering Asia: Japan’s B2B Landscape Vs. APAC Region
Japan, as a key player in the Asia-Pacific (APAC) region, offers a unique B2B landscape that differs significantly from its neighbors. This blog explores the distinctive characteristics of Japan's B2B market and how it contrasts with the broader APAC region.
2025.05.22
B2B marketing
B2B marketing Marketing Under Japan’s Data Protection Regulations
Japan stands out as a country with robust data privacy regulations that directly impact how marketers operate. If you’re marketing in or to Japanese consumers, understanding and complying with the Act on the Protection of Personal Information (APPI) is essential
2025.05.22
B2B marketing